Should Your Non-Profit Be On Facebook?

The numbers on Facebook...from 3 Wins Consulting:

A quick “one-pager” released by iStrategyLabs shows some seemingly innocuous statistics about the proliferation of Facebook in the United States. Before we tear into the math, let’s set a couple benchmarks (US Census Bureau) to establish some perspective:

• there are about 307 million people in the US.
• 49% are male (approx. 151 million).
• 51% are female (approx. 156 million).

Now, here’s the math on Facebook over the last six months:

• January 4, 2009 there were 42 million Facebook users in the US.
• July 4, 2009 there were 72 million Facebook users in the US.
• An increase of 30 million users in 6 months.
• This means every day…165,000 people signed up…about 40 people every hour.

According to the numbers shown, 20% of Americans are....

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