A reminder to open our eyes and see...

December 19, 2009


Washington, DC Metro Station on a cold January morning in 2007.

The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went through the station, most of them on their way to work.. After 3 minutes a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule.

4 minutes later:  The violinist received his first dollar: a woman threw the money in the hat and, without stopping, continued to walk.

6 minutes: A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

10 minutes:  A 3-year old boy stopped but his mother tugged him along hurriedly.  The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head all the time.  This action was repeated by several other children. Every parent, without exception, forced their children to move on quickly.

45 minutes:  The musician played continuously and only 6 people stopped and listened for a short while.  About 20 gave money but continued to walk at their normal pace.  The man collected a total of $32.

1 hour:  He finished playing and silence took over.  No one noticed.  No one applauded, nor was there any recognition. 

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world.  He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars.  Two days before Joshua Bell sold out a theater in Boston where the seats averaged $100.

Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste and people's priorities. 

Somewhere...someone is hoping to be noticed.
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Domain Names...Choose Carefully

December 12, 2009

There's a fantastic amount of information online about the value of a domain name, the preference of a *.com/*.net moniker, matching your domain to your business, etc. That said, it should surprise me to know there are sites out there that, innocently or otherwise, chose a virtual home with a less-than-fitting address.

After some extensive research (meaning a dear relative sent me an email), I've compiled a short list of sites that could have...possibly...perhaps...done a little homework before registering and loading up a site. If you need to find:
  1. The name of an agent representing a specific celebrity, the company you're looking for is "Who Represents". The website is http://www.whorepresents.com/
  2. An expert to field a question about programming/coding, one choice online is the "The Expert's Exchange. The website is http://www.expertsexchange.com/
  3. A terrific pen for that distinguishing individual. You can browse through "Pen Island" online at http://www.penisland.com/
  4. A professional to wander through the six inches between your ears, there's an website dedicated to connecting patients and therapists. The website is http://www.therapistfinder.com/
  5. Someone to talk to at the Italian Power Generation Company (PowerGen). The website is http://www.powergenitalia.com/
  6. Great ideas and artistic resources are your at "Speed of Art". The website is http://www.speedofart.com/
  7. Vacation ideas in picturesque Lake Tahoe...visit http://www.gotahoe.com/
  8. A great dentist, the domain is on the mark http://www.perfectsmiles.com/ - you get the sense they could have spent a little more time on the toll free mnemonic? 888-ANUSMILE.

Registering a domain is a lot like buying real estate. You need to do some homework, fiddle around with options and possibilities and, perhaps most importantly, ask the advice of a few people that have lived in the neighbourhood for awhile.

On the other hand, of course, it's entirely likely that the Pen Island folks understood that there may be additional traffic to their site because they know how search engines work. I would love to learn how many people hoping to find "Penis Land"....were actually converted to buying a pen?

And, for what it's worth, if I worked at PowerGen Italia...you'd be seeing that website on T-shirts and hoodies.





Accept Credit Cards on Your Phone!

December 06, 2009














The article is taken from www.springwise.com


An entrepreneur may have the best product in the world, but if he or she doesn't accept credit cards, it can be a problem. That's something St. Louis glass artist Jim McKelvey learned the hard way, and it's also why he was inspired to create Square.

Cofounded with Twitter founder Jack Dorsey, Square lets small business owners begin accepting payment cards immediately without the contracts, expensive hardware, monthly fees or hidden costs that are typically required. Using Square's intuitive app and a small plastic device that plugs into a mobile phone's audio input jack, payment cards can be swiped and read anywhere. Customers can have receipts sent to them via email or mobile phone and then access them securely online; they can also use text messaging to authorize every payment in real-time. For those who create a Square account, meanwhile, there's faster transaction processing and the option of photo verification. Now in limited beta, Square will donate a penny from every transaction to the cause of the user's choice. It will be widely available in early 2010. The reader devices will likely be free, while the app will cost about USD 1, according to a report in the Los Angeles Times.

Similar in many ways to ProcessAway, which we covered earlier this year, Square promises to open up a whole new world of opportunity for sellsumers and minipreneurs. One to get in on early?

Website: http://www.squareup.com/