So, with all that technology hanging on a belt...what features on a cell phone are actually used?
- 89 percent Phone calls
- 56 percent Clock/alarm
- 52 percent Text messaging
- 52 percent Camera
- 40 percent Calendar/agenda/organizer
- 28 percent Email
- 19 percent Emergencies Only
- 18 percent Instant messaging/Blackberry messenger
- 18 percent MP3’s /music/ videos
- 18 percent Picture/ video messaging
- 15 percent Web browsing
- 14 percent GPS or mapping services
- 14 Downloading (games, ring tones, etc)
- 13 percent Search
- 11 percent Facebook mobile
- 5 percent Contests/promotions
- 4 percent Subscriptions/alerts
- 3 percent Twitter mobile
For advertisers, this means a couple things. First, and foremost, your message has to be plain, simple and understandable. Second, we should expect your existing and potential customers to find information about you with the least number of hoops to jump through.
So, assuming Canadian proclivities (excluding three-down football and polar bear swims) can find some commonality in other ares, we can assume that most people use their cell phones as...well...cell phones. Certainly the numbers of people sending messages by SMS is increasing and the numbers of individuals surfing the web on a small screen is increasing at similar rates as mobile hi-speed; however, only a scant few actually take advantage of all the "bells and whistles" on their mobile device.